THE DIGITAL VIEW OF THE LAW

The Digital Law represents the maturation of the legal role as a link between innovation and risk management. The evolution of Digital Law in recent years has changed its level, placing it as a strategic tool in Public and Private Organizations, broadening the view on responsibilities, risk management, governance, legal compliance and reputation protection.

our expertise

INTELLECTUAL PROPERTY AND DIGITAL MARKETING

The work aimed at protecting intangible assets is led by founding partner Ms. Patricia Peck, 1st place in the Intellectual Property national rank. The digital marketing area is coordinated by the partner Mr. Leandro Bissoli in what concerns the protection of the Digital Brand, its actions on the web, social media, the use of campaigns and applications, as well as the response in the image crisis or the need for removal Of content.

INFORMATION SECURITY AND COMPLIANCE

In the area of ​​Cybersecurity, which is headed by Ms. Caroline Teofilo, the firm develops and applies a complete methodology with the PDCA model in three fields: technology, processes and people. From the drafting of policies to employee contract termination in order to avoid data leakage and cyber-attacks, allied with the compliance area led by new Peck Law partner Mr. Marcelo Crespo, Peck Law reinforces the legal protection and adequacy of companies in the digital world.

DIGITAL BUSINESSES AND IT CONTRACTS

The digital economy has led to a global shift in the ways we do business. To ensure reliability and good performance it is essential to provide the proper legal protection of digital businesses, area led by the partner Mr. Marcio Chaves. Allied to this performance, the partner Ms. Sandra Tomazi performs all the legal shielding of IT contracts to avoid suppliers and employee-related legal issues.

OUR ATTORNEYS

Ms. Patricia Peck

Lawyer specialized in Digital Law with more than 20 years of experience. Researcher invited to Intellectual Property by the Max Planck Institute (Hamburg and Munich) and Columbia University (NYC).

Mr. Leandro Bissoli

Lawyer with more than 16 years of experience, postgraduate in International Economic Negotiations by the San Tiago Dantas Program, postgraduate professor in Management of Innovation and Digital Law of the FIA.

Mr. Márcio Mello Chaves

Lawyer with 18 years of experience, master in Intellectual Property by the World Intellectual Property Organization (WIPO) and Università Degli Studi di Torino (Italy) and professor in Information Security.

Ms. Sandra Tomazi Weber

Lawyer with more than 10 years of experience, post-graduated in Contractual Law from Pontifícia Universidade Católica de São Paulo, with extension in Information Technology Law from Fundação Getúlio Vargas.

Ms. Caroline Teófilo

Lawyer with more than seven years of experience in Information Security, including in the financial area. Specialized in Business Law from Fundação Getúlio Vargas and a post-graduate professor in digital marketing and e-commerce at SENAC.

Mr. Marcelo Crespo

Lawyer specialized in Digital Law with more than 15 years of experience in Digital Crimes and Compliance. Doctor and Master in Criminal Law from the Faculty of Law of the University of São Paulo (FADUSP).

OUR INITIATIVES

Since its foundation in 2004, Peck Advogados stands out for having a team that has solid technical and legal training, which is differentiated in the market by theoretical and practical qualification. Know the principles and activities developed by professionals.

Our view of the world.

We live in a digital and connected society, in which technology intensifies, speed up and democratizes human relations. Social wealth is based upon intangible assets, such as brands, trademarks and know-how.

We understand that WHEN SOCIETY CHANGES, THE LAW MUST CHANGE TOO, EVOLVE. The new legal role is interdisciplinary, encompassing all traditional areas of the law.

We call that DIGITAL LAW.

The aim of Peck Advogados with the publication of this document is to establish the minimum standard of professional conduct and to guide the development of the work in order to guarantee the application of the best digital security practices that allow to protect the integrity of the data and the reputation of the office, of its customers and employees, within a more technological scenario, with increased mobility and information sharing.

In this way, all lawyers, whether associated, service or capital partners, are responsible for complying with the described Ethics and Digital Security Principles.

The law firm Patricia Peck Pinheiro Advogados supports the iStart Institute, created in 2010, by our founder and specialist in Digital Law, Dr. Patricia Peck Pinheiro.

The iStart Institute has the mission to educate in Ethics and Digital Safety. Acting directly with schools to support the enabling of students and teachers in facing the new challenges of the Digital Society and the ongoing use of technology in the classrooms and out of them.

Conscious individuals become better citizens, enhancing their capabilities on choosing their representatives and acting directly for the improvement of their community. Read more.

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